“Instagram is a fun and quirky way to share your life with friends through a series of pictures. Snap a photo with your mobile phone, then choose a filter to transform the image into a memory to keep around forever. We’re building Instagram to allow you to experience moments in your friends’ lives through pictures as they happen. We imagine a world more connected through photos.”
Why should a business use Instagram?
You want to be where your customers are… Right? According to Mashable.com, Instagram has over 150 million active users! Facebook acquired it in 2012 and since then has seen enormous growth. Rival app, Vine (owned by Twitter) is reported to only have 30 million registered users (not active – registered) so it stands to reason that many of your customers are active on Instagram! Also, by using hashtags, you can see what is trending and who is talking about your service and product. You can connect with your customers in a creative and fun way.
Why add Instagram when you already have a handle on the others?
The great thing about it is how it connects to other social media sites! You can snap a picture from your smart phone, then send it directly to Hootsuite for later posting. Your customers can then see your Instagram photo and share it instantly to their Facebook profile or tweet about it!
Also, on a personal level, it connects you to all sorts of fun and creative photos to share on your other social media platforms so it can become an invaluable tool in the future.
Want to know more about how to implement Instagram into your digital media marketing plan?
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