Most companies first starting out in Social Media Marketing (and even Digital Marketing) find themselves exerting themselves by posting away or spending tons of money, but getting little to no response. This is very common and can be solved very easily. At first, it may seem that you need to only promote your business, your product/service, or your interests but that isn’t the case. In fact, we know your fans have their own interests, their own preferred brands, and even friends that are business owners so while MadCityMedia recommends using the 4 main topics for engagement (Funny, Vital, Authoritative, and Controversial), that isn’t the only way to really boost your page’s engagement.
What is Social Media Reciprocation?
If you continue to post about what you like and all about your business, you will be doing what most others are, however, you are missing out on the benefits of social media reciprocation.
Just what is that? To reciprocate is to give in return, but that really does little to define social media reciprocation because there is little benefit to only returning likes, shares, etc. The way social media reciprocation works is ultimately paying it forward and it will automatically benefit you.
How do you do this?
It is very simple! Do you have a favorite business or product? Share it with your fans. Promoting another business doesn’t take anything away from your business, in fact, it only makes sense… Here’s why:
When you mention another company or product your fans will find your content more interesting and/or even controversial. This type of engagement benefits your page because of the algorithm Facebook uses (and constantly updates) which looks at what type of post your fans like, share, and comment on so Facebook will let them see more of your content in their News Feed. In addition, they will also trust you more because really the point of social media is to be social, not just talk about yourself!
The other benefit is true Social Media Reciprocation. Once another business sees that you have shared their content and/or page, they will naturally be inclined to either mention it and thank you (this is especially evident on Twitter) or start to monitor your content which they can then share as well.
So, whether you are using social media platforms, your blog, networking groups, or all of them to promote your business, make sure to take the time to regularly share information from a variety of sources as well as discuss reciprocation within any of the networking groups you belong to.
As always, we are here to help your business succeed so don’t hesitate to give us a call or email with any questions you may have. You can also comment on this blog post… We’d love to hear from you.