Using Social Media Increases SEO

Posted on Posted in SEO

SEO Social Media

Do you understand SEO?

Google unveiled a new algorithm last year that includes “social signals” as triggers for increased search rankings. What does this mean for your business?

In order to implement SEO, it used to be enough to have the proper content and meta information. However, today’s search engines are focusing on whether your website is valid, safe, relevant, and reliable. How do they measure it? Interaction is the key. If your content is shared online through social networks, then the search engine considers your blog and website information as valid and relevant.

We don't have a choice whether we do social media, the question is how well we do it.

Get ahead of the game!

Making the mistake that social media is just a place to let others see basic information is common among businesses. In fact, they rarely take the time to post, respond, and connect with their customers. If this is you, you are missing out on an integral part of SEO and increasing web traffic.

Before the technology age, you knew your neighbors who were also the store owners. Now you can connect with people around the world with just a few clicks using social media. In the beginning, it was common for businesses to put information out there via their website or press releases but now the goal is to establish a personal relationship with your customers. Google and other search engines reward this by increasing the traffic to your site.

Blog for SEO

Do you have a blog?

What the search engine and your customers are looking for is an authority. You know you are the authority when it comes to what you do, but if your customers don’t know it then neither does the search engine. Even with very little effort you can increase your SEO by creating a blog that your customers can use to find out essential information about what you do and who you are. Then you should share the blog contents on social media to increase your SEO.

Want even more SEO?

Our SEO services include basic consulting on social media best practices, however we recommend purchasing our premium service to maximize your dollars. The premium service includes managed social media, blog posting, premium SEO services and much more!

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